If you're ready to maximize your marketing budget, I have 4 proven video ideas that have worked for our mid to large company clients. My name is Keith Parish, owner of Parish Digital Video, a full-service production company based in Pittsburgh. We specialize in creating impactful videos for mid-sized businesses and renowned brands like PPG, Eaton, Disney, Wesco, and many others.

1. Product Demos

Did you know that 94% of marketers say video has helped increase user understanding of their product or service (Wyzowl, 2023)? Product demo videos are a powerful tool to showcase how your product works, highlighting its features and benefits. For our clients, we often produce 1-2 minute demos for their websites and create shorter 30- and 15-second versions for social media. For example, here’s a 30-second demo we created for Liquid Nails. The key to a successful product video is visually communicating your product's value, which can boost sales conversion rates by up to 80% (Unbounce, 2022).

2. Customer Testimonials and Case Studies

Case study videos illustrate how your product or service is used in real-world situations, helping potential customers visualize its benefits. With 92% of consumers trusting user-generated content and testimonials over traditional ads (Nielsen, 2021), these videos are incredibly persuasive. We recently produced a case study series for AmTrust Insurance, showcasing the strong relationships between their agents and customers. Check it out to see the impact! AmTrust Case Study video

3. Brand Storytelling

Stories are memorable and help customers connect with your brand on a deeper level. Videos that share your brand’s story, mission, values, and the people behind it foster loyalty and engagement. Consumers who resonate with a brand’s story are more likely to make a purchase (HubSpot, 2022). Here’s an example we produced for Outreach that captures the essence of their brand.

4. Social Media Content

Social media videos generate 1,200% more shares than text and image content combined (G2 Crowd, 2021). To increase engagement, create short, captivating videos specifically tailored for social platforms. For Color Communities, we produced a series of videos celebrating their 500th project, which were widely shared across social networks. Optimizing your videos for social media is key to boosting engagement and shareability.

Incorporating video into your marketing strategy can significantly enhance your brand's visibility and impact. From product demos to customer testimonials and brand storytelling, leveraging video content can lead to increased engagement, higher conversion rates, and stronger connections with your audience. Videos are not just a powerful way to demonstrate the value of your products or services—they build trust, enhance credibility, and improve SEO, ultimately driving your business forward.

If you're ready to see these results for your business, let's start your project today. Get in touch!