If you're ready to maximize your marketing budget, I have 4 proven video ideas that have worked for our mid to large company clients. My name is Keith Parish, owner of Parish Digital Video, a full-service production company based in Pittsburgh. We specialize in creating impactful videos for mid-sized businesses and renowned brands like PPG, Eaton, Disney, Wesco, and many others.

Did you know that 94% of marketers say video has helped increase user understanding of their product or service (Wyzowl, 2023)? Product demo videos are a powerful tool to showcase how your product works, highlighting its features and benefits. For our clients, we often produce 1-2 minute demos for their websites and create shorter 30- and 15-second versions for social media. For example, here’s a 30-second demo we created for 

. The key to a successful product video is visually communicating your product's value, which can boost sales conversion rates by up to 80% (Unbounce, 2022).

2. Customer Testimonials and Case Studies

Case study videos illustrate how your product or service is used in real-world situations, helping potential customers visualize its benefits. With 92% of consumers trusting user-generated content and testimonials over traditional ads (Nielsen, 2021), these videos are incredibly persuasive. We recently produced a case study series for AmTrust Insurance, showcasing the strong relationships between their agents and customers. Check it out to see the impact! 

Stories are memorable and help customers connect with your brand on a deeper level. Videos that share your brand’s story, mission, values, and the people behind it foster loyalty and engagement. Consumers who resonate with a brand’s story are more likely to make a purchase (HubSpot, 2022). Here’s an example we produced for 

 that captures the essence of their brand.

Social media videos generate 1,200% more shares than text and image content combined (G2 Crowd, 2021). To increase engagement, create short, captivating videos specifically tailored for social platforms. For 

, we produced a series of videos celebrating their 500th project, which were widely shared across social networks. Optimizing your videos for social media is key to boosting engagement and shareability.

Incorporating video into your marketing strategy can significantly enhance your brand's visibility and impact. From product demos to customer testimonials and brand storytelling, leveraging video content can lead to increased engagement, higher conversion rates, and stronger connections with your audience. Videos are not just a powerful way to demonstrate the value of your products or services—they build trust, enhance credibility, and improve SEO, ultimately driving your business forward.

If you're ready to see these results for your business, let's start your project today. Get in touch!

4 Video Ideas

In today's digital age, where information is just a click away, potential customers are more discerning than ever. They seek proof of a product or service's quality and value before making a purchasing decision. In this landscape, the power of video cannot be overstated. Testimonials and case studies, when presented through the dynamic medium of video, can be a game-changer for your business. They are the persuasive tools that provide your audience with real-world evidence of your expertise and the positive impact you've had on your clients. In this blog, we'll explore how using testimonials and case studies in video form can boost your business.

1. Authenticity: Video testimonials bring authenticity to your brand. They show real people, sharing real experiences with your products or services. This authenticity can build trust faster than any written review.

2. Emotional Connection: Video testimonials allow viewers to see the emotions on the faces of satisfied customers. This emotional connection helps potential customers relate to the experiences of your existing clients.

3. Credibility: Videos are seen as more credible than text alone. A well-produced video testimonial can communicate trust and confidence in your offerings.

4. Engagement: Videos are inherently more engaging than text or images. Viewers are more likely to watch a short video than read a long written review.

When creating video testimonials, consider the following tips:

Choose the Right Clients: Select clients who have had a genuinely positive experience with your product or service. Their enthusiasm will shine through in the video.

Ask Open-Ended Questions: Instead of yes-or-no questions, ask open-ended questions that encourage clients to share their experience in detail.

Show the Before and After: If applicable, include visuals or stories that show the client's journey or the transformation they experienced.

Keep it Concise: People have short attention spans, so keep the video concise and to the point. Aim for 1-2 minutes.

A case study video is a more in-depth exploration of how your product or service has solved a specific problem for a client. It's essentially a success story presented in video form.

1. Problem-Solution Narrative: A case study video should follow a problem-solution format. Begin by presenting the client's challenge and then show how your product or service provided a solution.

2. Data and Results: Include data, metrics, and tangible results to showcase the effectiveness of your solution. This could be increased sales, improved efficiency, or any other relevant success metric.

3. Client Testimonial: Integrate a client testimonial within the case study to provide a personal touch and reinforce the positive experience.

4. Visual Storytelling: Use engaging visuals and storytelling techniques to make the case study more compelling and memorable.

Promoting Your Testimonial and Case Study Videos

Creating compelling testimonial and case study videos is only the first step. To reap the full benefits, you need to effectively promote them:

Website Integration: Embed these videos on your website's landing pages to provide social proof to visitors.

Social Media Sharing: Share these videos on your social media platforms to reach a broader audience.

Email Campaigns: Include video links in your email marketing campaigns to engage your subscribers.

Paid Advertising: Use these videos in your paid advertising campaigns to increase conversions.

YouTube and Other Platforms: Upload your videos to platforms like YouTube to tap into a vast audience base.

Video testimonials and case studies are powerful tools for building trust, credibility, and engagement with your audience. They provide a human face to your brand and prove your commitment to delivering real value. By incorporating these videos into your marketing strategy, you can boost your business and set yourself apart from the competition. Remember, in the world of digital marketing, seeing is believing, and video is the key to making your prospects believe in your brand.

See some examples of case study videos that we've produced 

Using Testimonials and Case Studies to Boost Your Business with Video

Our video production team partnered with Outreach Teen & Family Services to create a series of videos for their fundraising gala. Outreach had a few different topics they wanted to cover over a series of five videos. Our team worked with Outreach on selecting topics for each video, creating interview questions, and setting up b-roll scenarios. We continued to work closely with them as we edited together the video series.

The fundraising gala was a success and their videos were well received. Above is one of the videos from the series.

Looking for a Pittsburgh Video Production Company? Reach out and let Parish Digital Video Production bring your project to life. hello@parishdigital.com or 

Outreach Teen & Family Services

There are several ways you can promote your video production website to attract more visitors and potential clients. Here are some ideas:

 Social media is a powerful tool for promoting your video production company. Share your work, post behind-the-scenes photos, and interact with your followers to build a strong social media presence. You can also use paid social media advertising to target specific audiences.

 As a video production company, you have the skills to create engaging and informative video content. Consider creating video content that showcases your work, shares tips and advice, or highlights industry news and trends. This can help establish you as a thought leader in your field and drive traffic to your website.

 As mentioned in my previous blog post, optimizing your website and content for search engines is crucial for attracting organic traffic to your site. Make sure your website is optimized for keywords, your metadata is descriptive, and your website's content is fresh and relevant.

 Collaborating with other businesses can be a great way to expand your reach and promote your video production company. Consider partnering with complementary businesses, such as marketing agencies or event planners, to offer joint services or cross-promote each other's work.

 Attending industry events and conferences can be a great way to network with potential clients and partners, and promote your video production company. Be sure to have business cards and promotional materials on hand, and make a lasting impression by showcasing your best work and being personable and engaging.


By utilizing these strategies and being creative in your promotions, you can build a strong online presence for your video production company and attract more potential clients to your website.

Looking for a Pittsburgh Video Production Company? Reach out and let Parish Digital Video Production bring your project to life. 

Tips on how to Promote your Video Production Website

Vikings have taken over the Carnegie Science Center! We partnered with the CSC to create a video as part of the ad campaign for their new Vikings exhibit. We wrote, filmed, directed, and edited this fun TV spot. This video was used in part of a larger campaign that combined print, radio, and TV advertising.

Vikings at the Carnegie Science Center

Another fun shoot in the books! To celebrate the 25th of Diablo, Blizzard launched a Hell’s Ink Tattoo Tour:

“To honor the Diablo community and celebrate Diablo’s 25th anniversary this year, Diablo Hell’s Ink was launched, which kicked off with a worldwide tattoo shop takeover tour that gave fans free, premium Diablo tattoos.

Two fans in each city were selected to receive a custom Diablo tattoo from hero artists that represents their winning story. Other artists at each tattoo shop collaborated on unique Diablo flash tattoo sheets to give out to fans on a first come, first served basis.” (


The second stop of the tour was right here in Pittsburgh. Diablo fans lined up outside of Wyld Chyld Tattoo to get original Diablo tattoos. Parish Digital partnered with Blizzard and Levitate Media as the video crew to capture the event.

Diablo Hell’s Ink Tour

By utilizing these strategies and being creative in your promotions, you can build a strong online presence for your video production company and attract more potential clients to your website.

Promoting your Video Production Website

We are very excited to have updated our gear! We recently purchased two Sony FX6s. These cameras boast a 4K Full-Frame 10.2MP CMOS Exmor R Sensor, 15+ Stops of Dynamic Range in S-Log 3 EI, and record in 4K60p, UHD 4K120, and 1080p240. The FX6 was designed to be a workhorse: they’re durable, compact, have high ease-of-use, and produce incredible video. Additionally, Sony’s autofocus system and color science are some of the best in the industry.


We upgraded our gear to offer the best video production services possible. We realized that our previous cameras, the Canon C300 Mark II, had become slightly outdated. When they started giving us technical issues (continuously) we knew it was time to upgrade. With our new cameras we’ll be able to offer more efficient productions and higher quality deliverables.


We are looking forward to starting future projects with these new cameras.

New Sony FX6 Cameras

Video has become one of the most popular and effective ways to communicate with an audience. Whether you're promoting a product, sharing information, or telling a story, video can be an incredibly powerful tool. However, not all video productions are created equal. To get the most out of your video, there are a few key things you should keep in mind.


Before you start planning your video, it's important to have a clear objective in mind. What do you want to achieve with your video? Are you trying to sell a product? Educate your audience? Build brand awareness? Once you have a clear objective, you can start to plan your video around that goal.

Your video should be tailored to your specific audience. Who are you trying to reach with your video? What are their interests and concerns? Understanding your audience will help you create a video that speaks directly to them and resonates with their needs.


In today's fast-paced world, attention spans are short. If your video is too long, you risk losing your audience's attention. Try to keep your video concise and to the point. A good rule of thumb is to aim for a video that is no longer than two to three minutes.

People love stories, and a good story can be incredibly engaging. Whether you're telling the story of your brand, your product, or your customer's experience, try to weave a narrative thread through your video. This will help keep your audience engaged and interested in what you have to say.

A video is only as good as its visuals and sound. Make sure you use high-quality equipment to capture your footage and record your sound. If your video looks and sounds amateurish, your audience is unlikely to take you seriously.


Editing is an essential part of the video production process. Once you have your footage, you need to assemble it into a cohesive video that tells your story effectively. This may involve adding music, sound effects, or visual effects to enhance your footage. Don't skimp on the post-production process, as this can be the difference between a good video and a great one.

By keeping these tips in mind, you can create a video that truly engages your audience and helps you achieve your objectives. With the power of video at your fingertips, the sky's the limit!

How to Make the Most of Your Video Production

We recently had a great opportunity to partner with Trying Together: an organization that supports high-quality care and education for young children by providing advocacy, community resources, and professional growth opportunities for the needs and rights of children, their families, and the individuals who interact with them.

This project took us to seven different child care facilities in the Pittsburgh area. We created a customized video for each location that highlights the strengths of each facility. The final videos will be posted on the Allegheny Child Care finder tool.

It was fun to learn about each of these fantastic organizations and learn how they promote education in young children. We hope that these videos will help connect families to the best child care resources possible for their children.

If you or someone you know is interested in learning more about Trying Together and the services they offer, check out their website at tryingtogether.org

Above is an example of one of the completed videos.

Highlighting Child Care in Pittsburgh

Our team has had the opportunity to create many animations for projects over the years. We usually use animation to supplement a video, but often we are creating entirely animated projects. At our company, we use animation as a term that defines any motion graphic, animated text, and animated photo. We create a lot of animated company logos, text callouts, animated call to actions, and even character animations. We have created many training videos that require a lot of text callouts and bulleted lists. Some would say this is less than exciting work– which, for the record, sometimes is– but I do find a lot of enjoyment in this. I view creating animated lists as a creative challenge.

When the job is to make a sports car look fun and exciting, not much creativity goes into that. Anyone can make a sports car look exciting as sports cars are an inherently exciting thing. When the job is to make paint drying look exciting, that requires a significant amount of extra thought and creativity. Paint drying is factually boring. It is a creative challenge to bring excitement and engagement to paint drying.


Bulleted lists are boring. It is a fun and creative challenge to make them engaging while also figuring out the best way to make them readable and to display the correct information. When I have to make a series of 20 training videos, I need to find enjoyment in the little things.

Above is our 2023 Animation Reel. This is a quick demo highlighting the different types of animations we have created over the years.

If you have an animation project you would like to create, please reach out!

Animation Highlight Reel

The COLORFUL COMMUNITIES® program is PPG’s signature initiative for community engagement efforts, with the aim to protect and beautify the neighborhoods where PPG operates around the world.


We have been partnering with the COLORFUL COMMUNITIES® program for years now, creating videos for their Pittsburgh based projects. This year they wanted to change the style of their videos but needed some creative help.

In the end, we created a snappy video that was promoted on YouTube, Facebook, and TikTok. This new style resulted in an increase in impressions and re-energized the excitement around the COLORFUL COMMUNITIES® program.

Beautifying Neighborhoods Around the World

Our team has traveled across the US for some unique projects. My favorite part of this job is how regularly I get to meet new people in new places. So many of us live within our local bubbles, never exploring some of the wonderful places and culture that exist across our country. I am certainly grateful for these travel opportunities. When on the road, some of our favorite projects are the ones where we can launch our drone. The drone allows us to explore a new location from above. This new perspective really helps us to take in the beauty of wherever we’re filming. Our licensed drone pilot, Mike DiGuglielmo, put together this demo video that includes some of his favorite drone shots. We are excited to share this footage and we are looking forward to the new places we’ll explore in the future.

If you’re interested in hiring us for drone footage, please don’t hesitate to reach out!



Looking for a Pittsburgh Video Production Company? Reach out and let Parish Digital Video Production bring your project to life. 

Drone Highlight Reel

ASRA Pain Medicine partnered with us on a unique project that was a three part series following Dr. Sandra L. Kopp and Judith Robins, MA as they explored the history of pain medicine through historical artifacts found at the Wood Library-Museum of Anesthesiology. Being experts in their fields, Kopp and Robins entertain and educate as they go over one-of-a-kind anesthesiology artifacts.

This project was also unique for us as we only were hired to do the editing. Another local team handled production and passed the footage along to us. Working collaboratively with a creative agency, we were able to bring this series to life. 

If you have unedited footage, don’t hesitate to reach out and see how we can help.

Advancing Evidence-Based Pain Medicine

The Parish Digital team certainly is. We're ready to take on new clients, larger projects, and more ambitious endeavors.

We have some exciting upgrades to our gear that includes new lights, new computers, and new cameras. These upgrades will help us improve the quality of our work as well as streamline our production process. We are also hoping that these upgrades will help clients get more spend out of their dollars.

Speaking of dollars, as costs continue to increase over every industry, we still aim to provide the fairest prices possible. Your business is very important to us and we want everyone to continue creating video content.

If you have any potential video projects coming up for 2023 don’t hesitate to reach out and see how we can help.

We’re looking forward to working with you this year!

A New Year in Video Production

A month or two ago, we were hired as the video crew by WIRED to film at a Pittsburgh start up that is developing a new way to get around. Shift Robotics successfully funded "The World's Fastest Shoes" through their Kickstarter campaign in late 2022. Their goal is to bring to market a shoe that utilizes AI to help you walk faster. Moonwalkers are a fun, new way to get around the city. 

Even though the temperature ﻿was around 20 degrees Fahrenheit, we had a blast working with the WIRED and Shift Robotics teams. We delivered the footage to WIRED's editing team and they put together the awesome video seen above.  

Learn more about Moonwalkers here: https://shiftrobotics.io/

And view more of WIRED's awesome content here: ﻿https://www.youtube.com/@WIRED

Shoes that make you walk 250% Faster: A Pittsburgh Startup 

At Parish Digital, we recently acquired our new baby - the Red Komodo. It’s a powerful yet petite Cinema Camera that shoots 6k RAW video, and the images it produces can be so incredible that it sometimes surprises even us. But despite its proficiency in capturing stunning images, we often find ourselves leaving it behind in favor of “lesser” cameras for many of our shoots, and it may seem a bit counterintuitive, but this decision to leave our most powerful, highest quality piece of equipment at the studio can actually yield a better finished product.

Parish Digital deals with a broad range of clients and projects that call for a variety of tactics, and equipment to accomplish successfully. If money, time, and crew size were no object, our new Red camera might be the best fit for most of our projects, but unfortunately we don’t all live in that dream world, so camera selection continues to be a consideration on every project we take on. For pre-planned shoots in controllable environments, choosing the Komodo is a no-brainer, but when we need to be a bit more “run-n-gun”, our 1Dx mark ii DSLR cameras with their impressive autofocus and impeccable straight-out-of-camera image quality may be a better choice. If we have a tight turnaround on an interview shoot, our C300 mark ii with its professional audio inputs delivers not only high quality images, but great audio without the need to sync in post, allowing for expedited delivery to the client. There’s also the consideration of file sizes and post production processing time. Both of the tools I mentioned above produce relatively small files that can be quickly finished and delivered, as opposed to the Komodo, who’s files average about 6.5GB per minute, all of which need to be processed and color graded before delivery.

So as you can see, there are many considerations to address with equipment selection for any given project, and while we at Parish Digital may not always bring our “best” camera onto your project, we will certainly bring the camera that will produce the best result for the job, and to the end viewer of all our videos, that’s the most important thing.

Selecting the Right Camera for the Job

For those of you who don't know, have you ever watched a cartoon? Well, that's an animation right there! Anything that moves across a screen and isn't grounded in reality (live action film) is animation. And I mean 

Just like learning how to play piano or draw, animation is a skill that must be practiced like any artform. And with being an artform, there are fundamentals that must be learned to really make something come alive. I won’t get into all of them here but the most basic of fundamentals is the “squash and stretch”. Squash and Stretch is the main principle of animation where you take the shape of the object you are animating and applying contrast to that shape. With this technique you can make so many things come to life and help people understand what the material the shape is made from.

There are (as of right now) three main types of animation; 2D or Traditional animation, stop motion animation, and 3D animation.

Traditional animation is what the average joe thinks of when they think of animation. This animation is hand-drawn frame by frame. A frame is a single image from a sequence of pictures that make up a video. Every time you pause a video on YouTube or when you are watching Netflix, you are looking at a frame of that video or movie. So, if you are watching an animation, its normally in 24 frames per second. That means 24 drawings per second! Animation wouldn't be here today if it wasn't for hand-drawn or stop motion. This is the grandfather of animation itself, along with stop motion.

Stop Motion animation is very close to traditional animation in the fact that everything is done by hand but in this sense, they use puppets instead of drawings. They move the puppet one frame at a time to create the sense of movement just like you can get through hand-drawn animation. You can see this in a lot of older movies and was normally used with film! One of the most famous movies that has this is Jason and the Argonauts (1963 film) and the one who animated it was Ray Harryhausen, who is famous for his stop-motion puppets.

Over the years, as technology grew, more and more animators were being drawn to 3D animation which is most of the animation that you see today. Traditional and Stop motion animations were getting expensive to produce and studios saw the appeal in working with 3D animation and graphics. 3D animation uses puppets just like stop motion only with 3D, everything is done with the computer. The character and prop modeling and the animation are all done with the computer and with that comes the no longer need of buying materials such as paper, pencils, and paints. Studios could now cut on costs.

You would think that traditional animation is out of date, but it's being revitalized as 2D Digital animation! Which is one of my favorite types of animation! 2D animation has so many ways that it can be used. You can use frame by frame animation, use a puppet-rig, and/or much more. With 2D animation you can get the same appeal you can get from traditional animation with this animation style. It is also easier to handle because you don’t have to worry about losing a drawing here or there. It’s all there in the computer unless you don’t save. Here at Parish Digital, we use 2D animation to create motion graphics for videos. Motion graphics including title cards, effects, transitions, and so much more! With motion graphics, we can make companies brands come to life through our videos.

Creating an animation isn’t an easy feat. Normally to create a fully animated feature film, you need many different people working on it together. You need storyboarders, storyboard revisionists, art directors, key animators, in-between animators, character designers, concept designers, producers, directors, and so many more. That's not even mentioning the music and voice acting that goes into to go in it. There are many careers that you can take going into animation. You can be a producer or director for an animated film, an animator or an illustrator for concept art, musician for the score of the film or a voice actor to give life to the characters!

My advice for those who are interested, watch animated movies and shows from all over the world and look at them frame by frame. See how it changes and how many pictures can come together to make things look like they are alive.

What is Animation, exactly?

Video is a versatile tool that can be used in many ways to complement and strengthen your business, but that’s the important thing to remember about video— it’s a tool.If you want to effectively use video for you business, it helps to view video in this perspective, and lean towards using it as a supporting material to accomplish the goals of larger campaigns.One way to do this is to incorporate video into planned events, both internally and externally, for your business.

In the era of COVID, most of us have grown accustomed to virtual meetings, which can be a great venue to utilize pre-produced video content, but even as we return to the office and to in person meetings and events, video can still be a useful inclusion to break up the monotony and increase engagement among attendees.Our videos have been used to aid in employee onboarding, showcasing new products or services, and to spice up the necessary-but-often-less-than-enthralling sales reports that often come with company events.But these are by no means the limit of what video can be used for within your business.We’ve also produced award ceremony videos, messages from the CEO or other remote guests, and more recently “welcome back” videos for those returning to the office — basically anything that needs to be said with a little extra flare can be reinforced with video.

Beyond including video within meetings and events, the events themselves are a great place to gather video content for future use.These occasions naturally gather your people together in a social setting, making them an easy place to capture video footage of happy employees interacting, and soundbites about employee experiences or other topics of interest.These videos can be captured with a specific goal in mind, or just as a way to build a collection of video content to supplement future planned video projects — trust me, regardless of the type of video you’re producing for your business, this type of content is always a nice balance to what we might be able to capture during a typical workday.In the past we’ve covered charity events held by local businesses to showcase their commitment to the community, we’ve live-streamed sales meetings, and have set up on-site interview sessions to capture employee testimonials, but again, the only limit to the options is your imagination.If you can think it, we can probably do it!

Moving beyond our usual gigs, there are almost infinite “events” you can make videos for. We predominantly work with larger corporations so the above examples are from that perspective. You may be a small business, which means you have the opportunity to get a little more creative with your video content. An “event” doesn’t have to be formal sales meeting or a workplace volunteer outing or any other large gathering. For small businesses, an event can be something that is much more intimate. It can be the early morning preparations of a bakery. It can be a corner store stocking the shelves with a new product. It can be a gym celebrating a new employee. All of the small moments that make up your business can be made into a video. With the right creative team at your disposal, video can help showcase your small business as it truly is. Authenticity and transparency are two attributes that are currently very important to consumers.

Hopefully this quick overview of capabilities and recommendations for event videography have given you some ideas on how it might be able to help your business.

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