Our team has had the opportunity to create many animations for projects over the years. We usually use animation to supplement a video, but often we are creating entirely animated projects. At our company, we use animation as a term that defines any motion graphic, animated text, and animated photo. We create a lot of animated company logos, text callouts, animated call to actions, and even character animations. We have created many training videos that require a lot of text callouts and bulleted lists. Some would say this is less than exciting work– which, for the record, sometimes is– but I do find a lot of enjoyment in this. I view creating animated lists as a creative challenge.

I usually use this example:

When the job is to make a sports car look fun and exciting, not much creativity goes into that. Anyone can make a sports car look exciting as sports cars are an inherently exciting thing. When the job is to make paint drying look exciting, that requires a significant amount of extra thought and creativity. Paint drying is factually boring. It is a creative challenge to bring excitement and engagement to paint drying.

Bulleted lists are boring. It is a fun and creative challenge to make them engaging while also figuring out the best way to make them readable and to display the correct information. When I have to make a series of 20 training videos, I need to find enjoyment in the little things.

Above is our 2023 Animation Reel. This is a quick demo highlighting the different types of animations we have created over the years.

If you have an animation project you would like to create, please reach out!

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Looking for a Pittsburgh Video Production Company? Reach out and let Parish Digital Video Production bring your project to life. hello@parishdigital.com or www.parishdigital.com.