We started a podcast! cover photo

We started a podcast!

Published on March 5, 2025

By Alex Grant

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We started a podcast!

Podcasting has blown up in popularity over the past few years. It's low barrier of entry has welcomed many to the podcasting game.

Here at Parish Digital, we started our own podcast not for your entertainment... but to improve our SEO!

That's right. Our podcast series, the PDcast, has a singular goal in mind: to make our website more searchable.

As a small business, our life source is the ability for new customers to find us on the internet. One new lead can result in a huge revenue stream.

By starting a podcast, we are opening up credible search engine sources such as YouTube and Spotify for the google bots to scrub. Our topics are always focused on video production and the goal is to drive people and search bots to our website.

If you are small business, or ever a big business, I highly recommend taking advantage of this SEO technique. It's so easy to start a podcast nowadays, with so many set up tutorials available online and video tutorials on YouTube. There are also places like StudioME, where we record our podcast, that have podcasting set ups available for rent. And Spotify for Creators makes it a breeze to post, host, and share your podcasts.

The video above is the first episode of the PDcast. I hope this serves as inspiration for you to sit down and have a good conversation... and improve your SEO.